Virginia Breastfeeding Coalition
SUPPORTING VIRGINIA'S BREASTFEEDING GOALS FOR LIFELONG WELLNESS
One of the tenets of the Baby-Friendly Hospital Initiative is that the marketing of breast-milk substitutes, including infant formula, discourages mothers from initiating and/or exclusively breastfeeding their infants. The International Code on Marketing Breast-milk Substitutes, adopted by the WHO in 1981, recommends restrictions on the marketing of breast-milk substitutes, infant feeding bottles, and teats. Hospitals and birthing centers wishing to attain Baby-Friendly designation must abide by the provisions of the International Code on Marketing Breast-milk Substitutes.
Significant provisions of this code prevent hospitals and birthing centers from accepting free or low-cost infant formula, providing free samples of infant formula to families, or advertising breast-milk substitutes. Provisions of the International Code on Marketing Breast-milk Substitutes require:
The entire International Code on Marketing Breastmilk Substitutes document is available in PDF download here.
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