Virginia Breastfeeding Coalition

The Baby-Friendly Hospital Initiative (BFHI) is a global program that was launched by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) in 1991 to encourage and recognize hospitals and birthing centers that offer an optimal level of care for infant feeding and mother/baby bonding. It recognizes and awards birthing facilities who successfully implement the Ten Steps to Successful Breastfeeding (i) and the International Code of Marketing of Breast-milk Substitutes (ii). The BFHI assists hospitals in giving all mothers the information, confidence, and skills necessary to successfully initiate and continue breastfeeding their babies or feeding formula safely, and gives special recognition to hospitals that have done so.

Becoming a Baby-Friendly facility is a comprehensive, detailed and thorough journey toward excellence in providing evidence-based, maternity care with the goal of achieving optimal infant feeding outcomes and mother/baby bonding. It compels facilities to examine, challenge and modify longstanding policies and procedures. It requires training and skill building among all levels of staff. It entails implementing audit processes to assure quality in all aspects of maternity care operations. The journey is exciting, challenging, and worth it! It creates opportunities to develop high performance work teams and build leadership skills among staff, promotes employee pride, enhances patient satisfaction and improves health outcomes.”

i.The Ten Steps to Successful Breastfeeding, Protecting, Promoting and Supporting Breast-feeding: The Special Role of Maternity Services. Geneva: WHO, 1989.

ii. International Code of Marketing of Breast-milk Substitutes. Geneva: WHO, 1981.

Virginia's Baby-Friendly Hospitals are:

Culpeper Regional Hospital received their designation as a Baby Friendly Hospital in December 2008 They were the first in the state of Virginia to earn this distinction.

Fort Belvoir Community Hospital received their accreditation in July 2014

Centra Virginia Baptist Hospital, 3300 Rivermont Avenue, Lynchburg, VA 24503 in May 2015

Virginia Commonwealth Univerisity Medical Center both received their certifications in May 2015

University of Virginia Health System earned their recognition in August 2015

LewisGale Hospital-Montgomery, 3700 S. Main Street, Blacksburg, VA 24060 in October 2015

Inova Alexandria Hospital, 4320 Seminary Road, Alexandria, VA 22304, in September 2015

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